At H-E-B, we believe in helping our customers to make informed decisions about the products they buy for themselves and their families. With this in mind, we carry a broad assortment of conventional grocery items as well as fresh products that support various dietary needs as well as lifestyle preferences ranging from organic, gluten-free and natural to seafood that is responsibly sourced. To make it easy to identify these items in our stores, we offer convenient nutrition labeling at the shelf focusing on those foods that are a good source of fiber, sugar-free, low in sodium, heart healthy, organic and gluten-free, just to name a few.