The easiest way to avoid GMOs is to purchase certified organic products. H-E-B carries an assortment of more than 2,000 "Certified Organic" items across the store. These products can be easily identified by the USDA Organic seal which appears on the front of packages and the H-E-B green seal which appears both on H-E-B brand products and also on easy-to-find tags located at the shelf. Both of these seals indicate that the product was produced in accordance with the requirements of organic agriculture which prohibits the use of GMOs.* Within H-E-B's market department, for example, customers can find more than 130 different meat items that are Certified Organic which means, among other things, that no artificial growth hormones were used in raising the animals and the animals were fed Certified Organic feed. In an effort to provide our customers with even more Organic choices at affordable prices, H-E-B is also launching a brand new line of "H-E-B Organics" products that have already started to hit store shelves with more planned over the next several months. This new line will be in addition to the popular Central Market Organics branded products located in many stores.
In some instances, cows can be injected with rBST (previously known as rBGH), which is a genetically engineered growth hormone that is used to increase milk production. Although the FDA has found that there is no significant difference between milk derived from rBST treated cows versus cows that have not been treated, for more than a decade, H-E-B has not purchased raw milk from producers who use the hormone. This means that H-E-B, Central Market and Hill Country Fare branded dairy products that are manufactured by H-E-B such as milk, ice cream, yogurt, sour cream and cottage cheese do not contain rBST (rBGH). In January, H-E-B is also introducing a new line of cheeses, 25 unique items in total, under the H-E-B Organics brand that will be non-GMO.