H-E-Buddy

Nominate a Child for the H-E-B Buddy League Student Advocate Award

H-E-B is taking a stand for inclusion in our schools and recognizing exemplary students with the H-E-B Buddy League Student Advocate Award.

Nominate Now 

Spin & Win

Print out your copy of the H‑E‑Buddy Score Card and collect points for cool prizes!

Birthday & Reading Clubs

Check out the H-E-Buddy summer reading club or join the H-E-Buddy Birthday Club.

Fun & Games

Show your artistic side with H-E-Buddy coloring pages, discover hidden pictures with connect the dots, or find hidden words with H-E-Buddy. All printable. All fun!

H‑E‑Buddy Products

We realize there's a need for tasty and nutritious choices to help kids grow up fit and strong. That's why our kid‑approved H‑E‑Buddy™ foods have strict nutritional standards.

Meet H-E-Buddy

Here's a sneak peek at your pal H-E-Buddy. Find out how he stays busy all day long.

Kid-Friendly Recipes

From school fuel breakfast to after school snacks, we have you covered with kid-friendly recipes.