H‑E‑B is committed to providing fresh, safe, and responsibly sourced seafood. We partner with FishWise, a nonprofit consultancy that promotes environmental sustainability, traceability, and social responsibility in the seafood industry. We actively work with our suppliers to support continuous testing and traceability systems for our seafood products and source from well-managed, science-based fisheries that are committed to improving their environmental performance. We make sure that you are buying exactly what you expect.
H‑E‑B is committed to providing fresh, safe, and responsibly sourced seafood. We partner with FishWise, a nonprofit consultancy that promotes environmental sustainability, traceability, and social responsibility in the seafood industry. We actively work with our suppliers to support continuous testing and traceability systems for our seafood products and source from well-managed, science-based fisheries that are committed to improving their environmental performance. We make sure that you are buying exactly what you expect.

H‑E‑B Wild Caught Seafood
Sustainably sourced seafood from suppliers who meet our high environmental standards and provide traceability from boat to store

H‑E‑B Responsibly Raised Seafood
High quality seafood raised using eco-friendly farming practices and without any antibiotics or growth hormones
H‑E‑B Responsibly Raised Seafood
High quality seafood raised using eco-friendly farming practices and without any antibiotics or growth hormones


H‑E‑B Organics Seafood
Seafood that is raised with an organic diet and E.U. farming standards, and is raised without growth hormones or antibiotics

H‑E‑B Fish Market Seafood
Seafood sourced from suppliers who sign H‑E‑B’s Sustainability Promise and uphold our traceability and environmental standards
H‑E‑B Fish Market Seafood
Seafood sourced from suppliers who sign H‑E‑B’s Sustainability Promise and uphold our traceability and environmental standards







