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Better is coming

Opening this fall

Get ready for exciting finds

at your new I10 East & 1604 H‑E‑B store located at 10137 IH-10E Converse, TX 78109.

Get ready for exciting finds

at your new I10 East & 1604 H‑E‑B store located at 10137 IH-10E Converse, TX 78109.

A plate of steak kabobs and steaks with corn, asparagus, lime, and chopped green onions

No one sells more Texas beef to Texans

We have a fresh assortment of exclusive premium beef including – H‑E‑B Prime 1, Grass Fed, Natural & Wagyu. Our Certified Meat Cutters are here to help & can custom cut to order.

Shop now
A plate with salmon, lemons, and broccoli; a bowl of shrimp and lemon

Delivered fresh 7 days a week

Looking for a great catch? Our expert Fishmongers are here to help. We’re also committed to sustainable seafood, sourcing our wide selection of fish from around the globe.

Shop now

Delivered fresh 7 days a week

Looking for a great catch? Our expert Fishmongers are here to help. We’re also committed to sustainable seafood, sourcing our wide selection of fish from around the globe.

Shop now
A plate with salmon, lemons, and broccoli; a bowl of shrimp and lemon
A basket of fresh produce

Always fresh, always delicious

We source locally and globally to bring you the widest assortment in Texas including cut produce and fresh made guacamole!

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Mootopia 2% Reduced Fat Milk, Cafe Ole Taste of DFW Blend, Creamy Creations Cookies Over Texas, Bakery Sea Salt Tortilla Chips

Made to be Texas favorites

H‑E‑B brand products are made for Texas tastes & lifestyles and they can only be found at your H‑E‑B.

Shop now

Made to be Texas favorites

H‑E‑B brand products are made for Texas tastes & lifestyles and they can only be found at your H‑E‑B.

Shop now
Mootopia 2% Reduced Fat Milk, Cafe Ole Taste of DFW Blend, Creamy Creations Cookies Over Texas, Bakery Sea Salt Tortilla Chips
Various Meal Simple meals on plates with the Meal Simple® by H‑E‑B logo

Chef-inspired meals ready in minutes

Shop our wide selection of convenient heat-and-eat & cook-at-home choices for easy, delicious dinners on your family’s busiest days.

Shop now
True Texas BBQ

H‑E‑B® True Texas BBQ® Slow Smoked and Delicious

Our all-natural True Texas BBQ is slow-smoked in-house for over 14 hours. Save time: Order ahead in the True Texas BBQ app for dine in, pick up, or drive-thru!

Learn more

H‑E‑B® True Texas BBQ® Slow Smoked and Delicious

Our all-natural True Texas BBQ is slow-smoked in-house for over 14 hours. Save time: Order ahead in the True Texas BBQ app for dine in, pick up, or drive-thru!

Learn more
True Texas BBQ