Our Digital Calendar has 25 Days of surprises and tips from Texans, check back each day for more.

Sign up for a free virtual cooking, wine pairing or baking class with H-E-B Chefs.

Take a picture with Santa - from your phone - with our Augmented Reality experience this Holiday.

Shop Holiday deals & offers in our Weekly Ad, with new great promotions each week on everything that’s on your list.

Our spirit of giving is shining bright – experience Holiday lights from across Texas, without leaving your home!

Save time this Holiday with Curbside & Delivery – we’ll shop (and deliver!) for you.

Get a Winter Wonderland in Texas with our Augmented Reality experience on your phone this holiday.

Shop the top toys of the season and find gifts that are on everyone’s list.

Bring Reindeer to life (without ever leaving your couch) with our Augemented Reality experience.