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What's trending

A snack they'll roar for

Great for after school or busy weeknights, new H‑E‑B Organics Dino Nuggets are ready in minutes. Discover what you've been missing with New At H‑E‑B.

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Harvest inspired flavors you'll love

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New finds for spooky season

Once Upon a Treat by H‑E‑B

Coupon
$9.88 each($4.94 / oz)
Once Upon a Treat by H-E-B Cotton Candy Treat Packs, 10 ct
Coupon
$2.48 each($0.23 / oz)
Once Upon a Treat by H-E-B Candy Corn & Pumpkin Autumn Mix Bag, 11 oz
Coupon
$2.48 each($0.23 / oz)
Once Upon a Treat by H-E-B Candy Corn Bag, 11 oz
Coupon
$2.28 each($0.28 / oz)
Once Upon a Treat by H-E-B Candy Corn & Pumpkin Autumn Mix Bag, 8 oz
Coupon
$2.28 each($0.28 / oz)
Once Upon a Treat by H-E-B Candy Corn Bag, 8 oz
Coupon
$5.00 each($0.21 / oz)
Once Upon a Treat by H-E-B Candy Corn & Pumpkin Autumn Mix Tub, 24 oz
Coupon
$3.98 each($0.50 / oz)
Once Upon a Treat by H-E-B Zombie-licious Gummy Mix, 8 oz
Coupon
$3.98 each($0.50 / oz)
Once Upon a Treat by H-E-B Sour Jelly Orange Pumpkins, 8 oz
Coupon
$4.98 each($0.83 / oz)
Once Upon a Treat by H-E-B Dipped Mini Grahams with Sprinkles, 6 oz
Coupon
$5.98 each($1.00 / oz)
Once Upon a Treat by H-E-B Milk Chocolate Cowboy Boo, 6 oz
Coupon
$5.98 each
Once Upon a Treat by H-E-B Milk Chocolate Skull Filled With Spider Gummies, 5 oz
Coupon
$4.98 each($1.04 / oz)
Once Upon a Treat by H-E-B Dipped Pretzel Rods with Spooky Sprinkles, 4.8 oz

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Just picked

New produce arrivals

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Market & deli

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New snacks worth craving

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Grocery staples

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Sweet new treats

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All things seafood

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Sip into something new

Discover our latest beverages

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Decorate, host & celebrate fall

New from Destination Holiday

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Naturally made for Texas

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Serve up hours of fun

H‑E‑B Beyond Imagination!

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Fresh scents ahead

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Light Up something new

Cozy new aromas

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Easy bake essentials

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New morning favorites

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Dressings for every salad

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Household essentials & more

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Health, beauty, & more

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Fresh arrivals for your pets