Look up primo picks in the dictionary and you'll see "of finest quality" or "importance." So it makes sense that the unique, one of a kind products you find at H-E-B be named Primo Picks.
August Primo Picks Products
Explore new limited-edition items and delicious products from Texas and around the world.
August Primo Picks Issue
Browse the current Primo Picks issue here!
Shrimp & Chorizo Paella