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Look up primo picks in the dictionary and you'll see "of finest quality" or "importance". So it makes sense that the tasty, cool and one of a kind products you find at H-E-B be named Primo Picks.

Quest for the next best Texas-made product

Our 5th Annual Primo Picks Quest for Texas Best contest is here. From February 4 to March 18, we will taste hundreds of entries and bring the best of what Texas has to offer to your H E B shelves.


No Ordinary Queso
Spice up your life with Culinary Cowgirls Texas-made, hand stirred queso and dips.
Just Plain Delicious
Uncomplicate healthy snacking with Kitchun’s delicious foods made with chef sensibilities.
Piece of my Heart
Show your love with our limited time only heart-shaped ribeye this Valentine’s Day.


February Primo Picks Products

Explore products perfect for the big game and Valentine's Day.

H-E-B Quest for Texas Best

Are you a local Texas business? Tell us why your product is unique and Texas' best.

H-E-B Meal Simple

H-E-B Meal Simple

Make delicious meals in no time.
Featured Primo Picks Recipes

Find the perfect recipes for the entire family.

February Wine of the Month

Pasqua Romeo & Juliet Prosecco

This fresh and fruity Italian prosecco is worth toasting to!

Celebrate Valentine's Day

Love is in the air- and on the table. Spread the love and find recipes, gift ideas and more.