Look up primo picks in the dictionary and you'll see "of finest quality" or "importance." So it makes sense that the unique, one of a kind products you find at H-E-B be named Primo Picks.

August Primo Picks Products

Explore new limited-edition items and delicious products from Texas and around the world.

August Primo Picks Issue

Primo Picks Flyers

Browse the current Primo Picks issue here!

Featured Recipe:

Paella Recipe

Shrimp & Chorizo Paella
Perfect paella starts with Aldonza Extra Virgin Olive Oil for a balance of acidity and sweetness that will complement the crisp texture and slightly sweet flavor of our Argentine Red Shrimp. Sustainably caught in Argentina, this meaty shrimp gets its color naturally from its ocean diet. Serve it up with a chilled glass of Villa Puccini Pinot Grigio. With its fresh aroma of tropical fruits, it's crisp, dry, and light on the palate with a clean finish. Dinner is served.

See Recipe