Primo Picks - great finds at H-E-B

See All Primo Picks

Primo Picks are unique, tasty and cool products you may never have heard of or tried before. Look for Primo Picks shelf tags in store. Some supplies are limited, so get them while we got them!

At H-E-B, we pick Texas first. We rounded up our picks from all over the great state of Texas and abroad. You'll find fresh and delicious products made by Texans for Texas like our H-E-B TX Street Eats Twisted Pizzas, Four J Meatball Sauce, Banana Cream Pie and H-E-B Sangria Pure Cane Sugar Soda.

Browse all Primo Picks products

New Primo Picks Flavors to Savor
Four J Meatball Sauce  
While the meatballs are important in any meatball sandwich, there's just no
replacement for a delicious savory sauce. Four J Meatball Sauce is New York City's favorite and it’s made right here in Texas. The secret? It all comes down to the seasoning. The savory meaty flavor is achieved with traditional Italian meat seasonings. And the best part? You don't have to spend any time over a hot stove. You can have an absolutely craveable meatball sub in just minutes! Look for Four J Meatball Sauce in our Cooking Connection.

H-E-B Hummus  
So which hummus has you saying "Yummus"? Our H-E-B Hummus comes in five different flavors to satisfy all of your hummus cravings, from Traditional to Jalapeño to Roasted Red Pepper and more. There's even H-E-B Sriracha Hummus that brings that gotta-have vinegary heat to your favorite chickpea blend of sea salt, garlic, oil and spices. So get those veggies, pita chips and deli crackers ready to go! Or make your sandwiches extra special by spreading your favorite flavor on your white, wheat, sourdough or rye! Hummus is indeed among us – find all five flavors in the deli.


H-E-B Cheese Balls  
Goodness gracious! Great balls of cheddar!
It’s bacon. It’s cheddar. What could be better?
Serve our H-E-B Bacon Cheddar Cheese Balls at any cook out or gathering and let the rave reviews roll in. The bacon cheddar flavor is a hearty combo of cheese and smoky goodness with a pop of bold flavor in every bite. It’s the quickest and easiest way to impress your guests.


TX Street Eats Twisted Pizza  
A new twist on pizza...6 new Twists to be exact.
H-E-B TX Street Eats Twisted Pizzas are here and they're absolutely craveable. Like our H-E-B Jalapeño Bacon Cream Cheese Twisted Pizza. It combines the heat of jalapeño, cream cheese and savory bacon with a salsa verde sauce – yum! Or our H-E-B Nine Cheese Twisted Pizza. Why have four or five cheeses when you can have nine? The flavors of 9 bold cheeses like Cheddar, Blue and Gorgonzola come together for a cheese lovers' dream come true. We could go on and on about all of the amazing flavor combinations, but you can check them all out in the frozen aisle.
H-E-B Sangria Pure Cane Sugar Soda  
Nothing is quite as refreshing on warm Spring days as ice-cold sangría. Now, with H-E-B Sangría Pure Cane Sugar Soda you can get that delicious flavor on your front porch, poolside, on the beach, anywhere. Non-alcoholic and made with Pure Cane Sugar, mixed fruit flavors and no high fructose corn syrup, this yummy treat is available for a limited time only.

Banana Cream Pie  
Our bakery has outdone itself with these cream pies. Whether you're a Banana Cream Pie fan or a Coconut Cream Pie lover, we have you covered. Both of them start with delicious flaky crusts and are topped with real dairy whipped cream. Banana has homemade banana filling made with fresh milk and eggs. And our Coconut is crafted with a homemade vanilla filling with fresh milk and eggs and just the right amount of sweet flaky coconut. No matter how you slice it, it's bite after bite of yum! Find them both in our bakery.
May is Celiac Awareness Month
Those with Celiac disease are unable to tolerate gluten, which is found in wheat, barley, spelt and rye. Its sticky, elastic-like quality gives shape to baked goods and gives many other foods their light, airy texture. At H-E-B, we're committed to making shopping for gluten-free items easier – Look for gluten free tags on shelf and a brown gluten free icon right on the package.
H-E-B Natural Gluten Free Chicken Breast Strips
H-E-B Natural Gluten Free Chicken Breast Strips are raised without the use of antibiotics ever, never fed animal by-products, and have never been given added hormones. Now available is whole muscle chicken strips made with a gluten free breading. Crispy, crunchy right out of the oven, every time. For those who like their chicken bite-sized, try our H-E-B Natural Gluten Free Chicken Breast Chunks.
H-E-B Gluten Free Brownie Mix  
Feel (Gluten) Free to Indulge!
Unless you read the box, you’d never know our H-E-B Gluten Free Brownie Mix is gluten free. Dark and rich, this decadent fudgy dessert is easy to make and even easier to love. Find it in our baking aisle.