H-E-B nutritional tags

We've made it easier to find products that fit your dietary needs. Just look for nutritional shelf tags throughout the store and find tasty options that are right for you. This also includes H-E-B Brand and Hill Country Fare products. See H-E-B Brands.

Look for the icons that are right for you:

Low Saturated Fat Low Saturated Fat
Products with the low saturated fat label have less than or equal to 1g saturated fat per serving and less than or equal to 15% of calories from saturated fat.
Low Sodium Low Sodium
Products with the low sodium label have less than or equal to 140 mg of sodium per serving.
Heart Healthy Heart Healthy
Heart healthy products are low in fat, saturated fat and cholesterol. This means they have less than or equal to 600 mg sodium per serving, and provide 10% or more of Vitamin A, C, Calcium, Iron, Dietary Fiber or protein per serving.*
Sugar Free Sugar Free
Products with the sugar free label have 0g total sugar per serving.
Gluten Free Gluten Free
Products with gluten free tags are identified by the manufacturer as gluten free and are aligned with FDA guidelines.
See our list of gluten-free foods
Fiber Source Fiber Source
Products with a fiber source label contain more than or equal to 10% daily value of fiber per serving and less than or equal to 3g of total fat per serving.

Carb Aware Carb Aware
Products labeled with the Carb Aware tag have 0 to 15 grams of carbohydrates per serving.

Vegan Vegan
Products with the Vegan label exclude meat, poultry, eggs, shellfish and dairy products and all other animal-derived ingredients.

Vegetarian Vegetarian
Excludes meat, pork, poultry, fish and shellfish as part of the ingredients, but may contain animal derived ingredients like eggs or dairy.

Whole Grain Whole Grain
The first ingredient must be a whole grain, excluding water.
Organic Organic
Organic products are at least 95% organic and meet the USDA standards which prohibits the use of GMOs.

*While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease.