Skip To Content

2014 H-E-B Primo Picks
Quest for Texas Best Winners

All across the Lone Star State there’s a whole lot of deliciousness going on! The H-E-B Primo Picks Quest for Texas Best content submissions came from 128 towns across the state, yielding a delicious mix of jams, jellies, spices and meats. Entries spanned 74 categories including beer, butter, cookies and milk, muffins, Mexican pastries, pickles, sauces and teas. The top 25 finalists were invited to compete in the finale and four winners were selected and named "Texas Best."

Grand Prize ($25,000): Frio Farm
Nanette Watson’s Frio Farm Artisan Extracts was named “Texas Best.” Nanette is based along the Frio River in Concan, Texas, and creates her extracts the old fashioned way – with patience, care and authenticity. Prized for their full, rich flavor and incredibly smooth aroma, Frio Farm Artisan Extracts are all made by hand with quality ingredients.
First Place ($20,000): MaxFrut
Hector Alba, creator of MaxFrut, delivers a sweet, fresh alternative to high-calorie frozen desserts. The Arlington-based company is Texas’ first frozen whole fruit bar and is made locally. With just 70 calories and gluten-free, MaxFrut is delightfully free of artificial colors and sweeteners, but definitely big on taste. Fruit purists can choose from blueberry, raspberry or strawberry treats. Add an extra layer of deliciousness with cucumber and lime, coconut or coffee bean MaxFrut bars.
Second Place ($15,000): Habibi Gourmet, LLC
Pilar Gonzalez, owner of Mission-based Habibi Gourmet, blends fresh ingredients and yogurt to create the 100-percent natural DIP-IT, Featuring five different flavors including cilantro, jalapeño, green olive, chipotle and piquin pepper, DIP-IT is perfect paired with vegetables, crackers or chips ; drizzled on pastas, seafood or chicken; or as a creamy base for your own recipes.
Third Place ($10,000): Vela Farms
Sara Vela’s Texas roots run deep. She and her family farm and ranch the 33-acres of land in Victoria that has been in her family for more than 100 years. From this fertile ground come the fruits that make her all-natural gourmet jams and jellies. From Texas Sweet Tea, to Cranberry Jalapeno to Habanero Jelly. Vela’s selection is sweet, spicy and always full of the good stuff fresh from the farm. There are never artificial preservatives, colors or flavors added.