Look up primo picks in the dictionary and you'll see "of finest quality" or "importance." So it makes sense that the unique, one of a kind products you find at H-E-B be named Primo Picks.

September Primo Picks Products

Explore new limited-edition items and delicious products from Texas and around the world.

Primo Picks Issues

Primo Picks Flyers

Missed a month or two? Browse each issue in our archive.

Featured Recipes

 
 
 
Creamy Kale Pesto Chicken Fettuccine

Creamy Kale Pesto Chicken Fettuccine

This recipe is full of flavor! Made with fresh chicken sausage with spinach and feta.

 
Melty Focaccia Meatball Sliders

Melty Focaccia Meatball Sliders

Features Italian pork meatballs, gourmet cherry tomato sauce, fresh basil and cheese on rosemary focaccia bread.

 
Spanish Torta with Goat Cheese, Honey & Almonds

Spanish Torta with Goat Cheese, Honey & Almonds

A sweet and crispy torta topped with soft goat cheese, mint, Marcona almonds and drizzled honey.