Look up primo picks in the dictionary and you'll see "of finest quality" or "importance." So it makes sense that the tasty, cool and one of a kind products you find at H-E-B be named Primo Picks.

July Primo Picks Products

Make your summer sizzle! Explore new limited-edition items and delicious products from Texas and around the world.

Featured Primo Picks Recipes

Find the perfect recipes for the entire family.

Primo Picks Issues

Missed a month or two? Browse each issue in our archive.