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Look up primo picks in the dictionary and you'll see "of finest quality" or "importance." So it makes sense that the unique, one of a kind products you find at H-E-B be named Primo Picks.

March Primo Picks Products

Prime 1 burger slider

Explore new limited-edition items and delicious products from Texas and around the world.

March Primo Picks Issue

Primo Picks Flyers

Browse the current Primo Picks issue here!

Featured Recipe


The recipe for a strong finish! This Lone Star casserole combines jalapeno turkey sausage, borracho beans with Shiner Bock and Tex Mex cheese for bold Texas-size taste!

Turkey Sausage with a Kick
Two Texas Traditions in One
The Perfect Cheese for Tex-Mex