H-E-B brand products

Our namesake H-E-B® brand products are made for the love of Texans and deliver uncompromising quality. Only here can you find products specifically created for Texas tastes, like H-E-B Fully Cooked Brisket, H-E-B Seasoned Fajitas, and H-E-B Café Olé® coffee.

Most importantly, our H-E-B brand products are approved by folks like you. All of them are tasted, tested, and approved by Texans before they ever get to our shelves. Over the years, more than half a million Texans have approved our products. We guarantee you'll love 'em.