72 loads (Contains 72 loads as measured to line 2 on cap). For HE machines. Clean you can see. Softness you can feel.

Tide Plus Downy HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus even softer fabrics. Cozy up to a fresher, softer clean* with added scent pearls that leave behind a long-lasting, comforting scent.

*vs. Tide Original

Why do you need HE detergent? HE stands for high efficiency, the next generation of washers that save water and energy. There are 2 types of HE washers, front and top loading, Tide HE is formulated to work in both. Since HE washers work differently, they require a specially designed detergent like Tide HE. Contains no phosphate. Made in USA.

Measure with Cap: For Large Loads: Fill to line 3. For Medium Loads: Fill to line 2. Use more for heavily soiled loads. Add clothes, pour into dispenser, start washer. Place package on side with valve down. Twist cap for quicker flow. Press red button to dispense Tide.

Ingredients Include Biodegradable Surfactants (Anionic, Nonionic, and Cationic) and Enzymes.