Item added to "My List"
You are now leaving In-Store. Your In-Store order will be waiting for you when you're ready to check out.
You are now leaving Ship-to-Home. Your Ship-to-Home order will be waiting for you when you're ready to check out.
You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Read and follow the insert. Shade Guide: UL61 is a frosted brown shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural medium brown to black hair. Shade Tips Not recommended for use on hair previously colored to a shade darker than medium brown. Not recommended for use on predominantly gray hair. On red hair, your color results will be soft reddish brown.
Color Gel: Oleic Acid, Aqua/Water/Eau, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat. Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine, EDTA, Resorcinol, Erythorbic Acid, P-Phenylenediamine, 2.4-Diaminophenoxyethanol HCl, Alpha-Isomethyl Ionone, Eugenol, M-Aminophenol, Linalool, Citronellol, Hydroxypropyl Bis(N-Hydroxy-Ethyl-P-Phenylenediamine). Color Optimizing Creme: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Care Supreme Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat. Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20 Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
Sign up to receive exclusive email-only savings and information.
Now you can browse your store, find coupons, and fill your cart with a click for curbside pickup or home delivery. Log in or register to get started!
Introducing a better, faster way to shop online with H-E-B. Sign up or log in with your existing H-E-B account to start shopping and saving.