Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Read and follow the insert. Shade RR04 is a rich, ravishing dark auburn shade with an intense red tone, which will enhance warmth in your hair. For optimal color results, use on your natural dark blonde to darkest brown hair. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 25% gray, due to intense color results, this shade is not recommended. On red hair, your color results will be dark intense auburn. Store between 50 degrees and 80 degrees F.
Sign up to receive exclusive email-only savings and information.