Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Important: Follow the usage advisory. Store between 50 degrees F and 80 degrees F. Shade Guide: 9-1/2NB is a very light pastel blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to dark blonde hair. Shade Tips: If you hesitate between two preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with reddish tones.
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