Item added to "My List"
You are now leaving In-Store. Your In-Store order will be waiting for you when you're ready to check out.
You are now leaving Ship-to-Home. Your Ship-to-Home order will be waiting for you when you're ready to check out.
You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Important: Follow the usage advisory. Read and follow the insert. Store between 50 degrees F and 80 degrees F.
Sign up to receive exclusive email-only savings and information.
Now you can browse your store, find coupons, and fill your cart with a click for curbside pickup or home delivery. Log in or register to get started!
Introducing a better, faster way to shop online with H-E-B. Sign up or log in with your existing H-E-B account to start shopping and saving.