Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Read and follow the insert. Shade Guide: 7-1/2A is a cool blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to medium brown hair. Shade Tips: If you hesitate between two Preference shades, chose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark blonde with soft red tones. Store between 50 and 80 degrees F.
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