Item added to "My List"
You are now leaving In-Store. Your In-Store order will be waiting for you when you're ready to check out.
You are now leaving Ship-to-Home. Your Ship-to-Home order will be waiting for you when you're ready to check out.
You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.
Important: Follow the usage advisory. Read and follow the insert. Shade Guide: 6A is light mocha brown shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural medium blonde to dark brown hair. Medium Blonde to Dark Blonde: color result. Light Brown to Medium Brown: color result. Dark Brown: color result. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be a light brown with soft reddish tones. Store between 50 and 80 degrees F.
Color Gel: Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Erythorbic Acid, Phenyl Methyl Pyrazolone, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCl, Linalool, Citronellol, M-Aminophenol, 2,4-Diaminophenoxyethanol HCl. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat, Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
Sign up to receive exclusive email-only savings and information.