Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.

Read and follow the insert. Store between 50 and 80 degrees F.

Ingredients Color Gel: Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polygly-Ceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, P-Phenylenediamine, Sodium Metabisulfite, Resorcinol, Erythorbic Acid, Phenyl Methyl Pyrazolone, P-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCI, M-Aminophenol, 2,4-Diaminophenoxyethanol HCI, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol. Color Optimizing Crhme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.