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Taking cues from latest runway trends, L'Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. L'Oreal Paris Feria Absolute Platinum Advanced Lightening System: Lightens hair up to 7 levels With anti-brass conditioner to help prevent brassiness Crystal-clear platinum result Safety Alert: Due to federal restrictions, this item must be returned in its original package, or with secure ORM-D packaging obtained from the post office. We advise keeping the original packaging for at least 90 days. See our returns policy for more information.
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