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Joico Color Endure Shampoo. Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. Protects hair color vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red hair color between color services. A daily conditioner that locks in moisture and maintains color-treated hair. Keratin Amino Acids offer strength and hydration to maintain color treated hair.
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