Reveal a whiter, more brilliant smile with H-E-B Brilliant White Toothpaste. H-E-B Brilliant White Toothpaste safely and gently removes surface stains from teeth while the gentle foaming action cleans hard to reach areas for a whiter, brighter smile. Contains the same whitening ingredient as strips. Fights cavities. Fights plaque. Freshens breath. Same active ingredients as Colgate Optic White (This product is not manufactured or distributed by Colgate-Palmolive, owner of the registered trademarks Colgate and Optic White).

Directions: Store in a cool, dry place. Keep tube capped when not in use. Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or doctor. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing). Supervise children as necessary until capable of using without supervision. Children Under 2 Years of Age: Consult a dentist or doctor.

Ingredients Active Ingredients: Sodium Monofluorophosphate (0.76% w/w) (0.15% w/v Fluoride Ion). Purpose: Anticavity. Inactive Ingredients: Glycerin, Dicalcium Phosphate, Propylene Glycol, PEG-12, PVP, Silica, PEG/PPG-116/66, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Hydrogen Peroxide, Etidronic Acid, Butylated Hydroxytoluene, Sodium Saccharin, Sucralose, Phosphoric Acid, Water.