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ESB was launched into the Fuller's family in 1971, as a winter brew to replace a beer named Old Burton Extra. The potential of the beer was soon realized and ESB was installed as a permanent fixture, creating an immediate impact. Not only was it one of the strongest regularly brewed draught beers in the country (at 5.5% ABV), it was also one of the tastiest, and as the awareness of the beer grew, so did its popularity. ESB's reputation was soon enhanced after being named CAMRA's (Campaign for Real Ale) Beer of the Year in 1978, and the beer has not stopped winning since!
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