Promoted
El Jimador
El Jimador Grapefruit Paloma
24 oz
$3.40 each($0.14 / fl oz)
Aisle 35
Victoria H‑E‑B plus!
6106 N. NAVARRO
Description
el Jimador cocktails is a bold refreshing tequila inspired flavored malt beverage made with 100% blue agave and no artificial sweeteners for a deliciously refreshing taste.
Flavors – Lime Margarita and Grapefruit Paloma
5.9% ABV
Suggested PTC: $3.29 (Line priced to Cayman Jack)
Target Consumers
Inclusive LDA – 34 FMB drinkers.
Reason to Believe:
Authentic Tequila brands – el Jimador is the 7th largest tequila brand in the world and #3 mainstream tequila brand in the US (Nielsen 2020)
Hispanic heritage – el Jimador is a one of the most popular tequila brands in Mexico.
Relevance with Gen Z and Millennials – 50% of el Jimador consumers are LDA – 34 years old. Gen Z Hispanic shoppers have the highest buy rate in FMB (Numerator 2022)
