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Sweet, fruity & well balanced. Our Story: Coffee is amazing. It's no mere beverage. And we believe this just as passionately today as we did in 1859 when we brought our gourmet coffee to market. We take coffee personally. We care about our craft. We hope you enjoy it as much as we do. A true original. Beginnings: As rich in history as they are in flavor, the iconic blends of our Beginnings Collection are what define us as the original gourmet coffee. The Original: Our oldest recipe and most iconic roast. From Latin America to East Africa, our master roasters carefully search the world for premium 100% Arabica beans. Medium roasted to deliver sweet and fruity notes with a well-balanced finish.
Grind it: Medium for automatic drip. Fine for espresso. Coarse for French press. Grind only enough for immediate use. Brew it: Level off 1 to 2 tbsp of grounds per 6 fl oz of fresh, cold, filtered water. Store it: Force air out. Roll top down. Tightly fold in tin ties. Store in a cool, dry place, away from direct sunlight. Never in fridge or freezer.
100% Arabica Coffee.
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