Colgate Sensitive Multiprotection Maximum Strength Complete Protection Toothpaste

Clinically proven sensitivity relief. Maximum strength (Maximum strength FDA allowed antisensitivity active ingredient). Whitens teeth. Promotes healthy gums (Promotes healthy gums and removes plaque with regular brushing). Removes plaque (Promotes healthy gums and removes plaque with regular brushing). Fights tartar. Brush with Colgate Sensitive 2x a day. Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Provides fast relief within two weeks. Builds increasing protection against sudden shocks of painful sensitivity. Provides long term relief with regular use. Contains fluoride for cavity protection. Great tasting flavor. Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities.

Adults and Children 12 Years of Age and Older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years: Consult a dentist or physician.

Ingredients Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24%)(0.14% w/v Fluoride Ion). Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PEG-12, Tetrapotassium Pyrophosphate, PVM/MA Copolymer, Flavor, Sodium Lauryl Sulfate, Poloxamer 407, Sodium Hydroxide, Sodium Saccharin, Cellulose Gum, Xanthan Gum, Titanium Dioxide.