Item added to "My List"
You are now leaving In-Store. Your In-Store order will be waiting for you when you're ready to check out.
You are now leaving Ship-to-Home. Your Ship-to-Home order will be waiting for you when you're ready to check out.
You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
Ammonia-Free, Semi-Permanent Color.
Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.\
No harsh root line
No strings attached
1. Do a patch test 48 hours before coloring
2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
5. Refresh your color after 2 weeks using the Week 2 Color Refresher.
Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!
See Ingredients * Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage
Sign up to receive exclusive email-only savings and information.