Broil, bake, grill. Seals in the juices. 16 to 32 Servings. You inhale the heady aroma. Take your first bite: smoky, rich, almost sweet, then Bang! The kick of ancho and chipotle chiles from New Mexico leaves no doubt that this is the taste of the real southwest! Enjoy with chicken, pork, beef (fajitas), and tomatoes. Get the secret! Used by the best chefs in many of the finest restaurants. My dad's legendary Chicago steakhouse - Al Farber's - is where it all started in 1957. Thick prime steaks with charred crusts, bursting with juicy flavor. When diners would literally beg to take home our seasonings that made their meat so good we knew we had a winner. That time and those flavors are captured in our Original Char Crust and Roto Roast rubs. Over the years I've added delicious new flavors to be used on all meats, fish and even veggies. But we still make our rubs like my father Nathan did - in small batches with only the best herbs and spices. And of course, they all seal in the juices! Enjoy and eat well.

Easy and Fast Preparation: For All Meat and Fish: 1. Dredge (completely cover all sides) meat or fish with Char Crust. Rub on if you prefer. 2. For best results, drizzle or spritz oil/non-stick spray to add sizzle and prevent spices from burning. 3. Using preheated broiler (top rack) or very hot grill, sear both sides (for juiciest results, do not press down on or pierce meat). Cook to desired preference. 4. Serve immediately and enjoy! For Vegetables: 1. Drizzle clean vegetables with oil, then toss well to coat evenly. 2. Sprinkle with Char Crust to taste, and toss again. 3. Broil, bake, or grill as usual. 4. Serve to rave reviews!

Ingredients Wheat, Salt, Sugar, Chili Peppers (Red, Chipotle, Ancho), Spices, Paprika, Onion, Caramel Color, Natural Mesquite Smoke Flavor, Soy Sauce Powder, Garlic.