You are now leaving In-Store. Your In-Store order will be waiting for you when you're ready to check out.
×You are now leaving Ship-to-Home. Your Ship-to-Home order will be waiting for you when you're ready to check out.
×You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
×You are now leaving Curbside & Delivery. Your Curbside or Delivery order will be waiting for you when you’re ready to check out.
Adams Reserve Smoked Hickory Sear-N-Crust Rub. Smoked hickory flavor with brown sugar, molasses, garlic, onion and spices provides the perfect flavor combination for red meats and pork. Apply rub liberally and evenly on your favorite cut of meat, cover with foil and allow to sit for 15 minutes. Rub meat again and proceed to cook as desired.
Sign up to receive exclusive email-only savings and information.
Now you can browse your store, find coupons, and fill your cart with a click for curbside pickup or home delivery. Log in or register to get started!
×Introducing a better, faster way to shop online with H-E-B. Sign up or log in with your existing H-E-B account to start shopping and saving.
×