Introducing Redoro Olio Novello
Limited Production, First Harvest Oil

What is Olio Novello?

One of many great food rituals in Italy is the annual tasting of the first freshly pressed olive oil of the harvest season. This new olive oil is called “Novello”, Italian for “new” or “fresh”.  Immensely fruity with a peppery finish, Olio Novello is bright green in color and unfiltered to maintain the purest, richest flavor possible.

Redoro Olio Novello is best used for non-cooking applications, such as drizzling over salads, vegetables, grilled meats or fish. Fabulous for dipping your favorite breads or tossing with freshly cooked pasta.

Unfiltered means genuine rich taste and unique flavor; however, it does not perform well in cooking, since the flashpoint is much lower. Instead of cooking with Olio Novello, enjoy the rich flavor profile of this special unfiltered olive oil as a truly unique condiment.

Olive Growers Since 1895

The REDORO farm estate is located in Grezzana, a green valley that is almost entirely covered in olive groves and vineyards. It has been cultivating the olive trees around the farm since 1895 in keeping with tradition and a loving devotion to the soil that has been handed down from father to son.
The olives are hand-picked by the farmers at the right degree of ripeness and taken to the oil mills the same day. Here the olives are cold-pressed using stone grinders. This ancient and traditional method maintains the natural qualities of extra virgin olive oil without altering its nutritional and natural benefits for a healthy diet.

Limited Availability

"Novello" olive oil is very hard to find, as only a trickle finds its way to America; true "novello" oil is usually reserved for Italians only.  This is why we are so excited to tell you we have found one that is truly extraordinary. And you can get your hands on a bottle of Redoro Olio Novello at selected H-E-B stores beginning February 20th for a limited time.  Don’t miss out on the experience of a fresh-pressed olive oil that drives foodies the world over crazy!

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