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 H-E-B
Bakery
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H-E-B Tortillas Really Stack Up! There's a knack to making tortillas. Adding the right amount of water. Rolling out the dough or shaping the masa by hand. Browning it evenly on the comal. So many steps-and every one critical to creating a piece of unleavened heaven on earth. So if you're up for a culinary challenge, give it a try. Or you can go to your local H-E-B where you'll find all the tortillas you need.
Homestyle Tortillas Delivered fresh each day from our tortilla plant in Corpus Christi,  Homestyle Tortillas really stack up to the original flavors of Mexico's regional cuisine. Their satisfying taste and aroma is the result of the perfect blend of ingredients, mixed into a traditional recipe, then baked in a slow oven to produce a tortilla with a full, natural taste-just like homestyle.But not all "homestyles" are created equal. With other tortilla makers who call their brands "homestyle," there's little difference between that product and their regular tortillas. That's why H-E-B set out to develop a homestyle tortilla that was truly authentic in flavor, texture, aroma and appearance. H-E-B Tortilla Plant Manager José Alvarado describes how developed its unique homestyle product: "The basic recipe for tortillas is the same for everybody, right? It includes cornmeal or flour, blended with shortening or butter, and mixed with water. But the secret is in the formula-the amount and type of ingredients and preservatives that go into the recipe. tortillas are low in preservatives. That's why they have such a fresh flavor and aroma. I'm really proud of that, plus the fact that our tortillas have just the right amount of texture and resistance."Just the Right Chemistry But producing "just the right amount" isn't just guesswork. also consulted with researchers in the Department of Soil and Crop Sciences at Texas A&M University who helped H-E-B view tortilla production as a science as well as an art. There, Alvarado learned how to use the correct amount ingredient for its functional purpose, including the right amount of preservative and leavening systems, to produce the right chemical activity. "When you use the right ingredients in the right quantity, you get a better quality product. And everyone wins, especially the consumer," says TAMU Professor Dr. Ralph Waniska, who worked with Alvarado. "Many (in the business) hear but don't listen." However, listened to what science could do to improve quality." That's why H-E-B Homestyle Flour Tortillas are light in texture but thick enough to cradle velvety mole sauces, a rich carne guisada or beef and chicken fajitas. And our Homestyle Corn Tortillas have just the right softness for tacos, beans or tasty migas. Finding Its Niche M-m-m-m! It's no wonder they're in such great demand. In fact, customer demands for tortillas are so great that each week the Tortilla Plant produces about 1 million dozen tortillas and over 53 million dozen in one year. That's a lot of tortillas! Indeed, during the almost 20 years Alvarado has been involved in the tortilla industry, he's seen the production of tortillas skyrocket. When he started in the business, producing 300 tortillas an hour was considered a high level of production. As the tortilla market grew, however, suppliers responded to this new niche in the market by creating better equipment and supplies. Until then, tortilla manufacturers had to make do with technology developed for other parts of the industry, such as bun dividers or pizza ovens. Today, tortillas are the fastest growing part of the baking industry. The Tortilla Plant keeps up with the pace by operating 7 days a week, 20 hours a day (the other 4 are for preventive maintenance) serving all 300 stores in the U.S. and Mexico. And how does the "art" of tortilla-making get included with the science? Alvarado, who grew up on the King Ranch, says his greatest influence came from home. "My mom still makes tortillas at home every two to three days" says Alvarado. "So when we're developing a new product, I also take it to my mom. She's my toughest critic. If it passes her approval, it's passed the final test." If you want to get wrapped up in great-tasting flavor, pick up a package of Homestyle Tortillas and enjoy them with these delicious recipe ideas. You'll find the flavor anything but flat! Tacos Pescado with Chili Remoulade Chipotle Beef Burritos Caramel-Apple Quesadillas Carnitas Sazonadas Smoked Salmon & Havarti Quesadillas Seafood Enchiladas |
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