July Beauty Pick: TRESemmé® Platinum Strength™ and Keratin Smooth
The Scoop: A summer swimming in the pool can leave hair dried out. Add in humid Texas weather and you've got a recipe for a hair emergency. Smooth out frizz and strengthen your locks with TRESemmé's Keratin Smooth and Platinum Strength line of hair care and stylers.
TRESemmé Platinum Strength: Strengthen hair with TRESemmé's Renewing Complex. It reinforces hair's natural barrier, restores hair and prevents against further breakage. Look for Platinum Strength Shampoo and Conditioner, Renewing Deep Conditioning Treatment, and Strengthening Heat Protect Spray.
TRESemmé Keratin Smooth: smooth away frizz for up to 48 hours using the line of Keratin Infusing Shampoo and Conditioner, Keratin Infusing Heat Protection and Shine Spray, and Keratin Infusing Serum.
Reviews from the H-E-B Beauty Panel
"There's not a day that goes by that I don't straighten my hair with my flat iron - it's an absolute must as I get ready! I've always been concerned about the heat damage to my hair until I tried the TRESemmé Platinum Strength. Huge difference - instead of feeling dry and brittle, it protected my hair so it feels soft and strong!"
-Taren, H-E-B Advertising Account Manager
"I used the TRESemmé Platinum Strength Renewing Deep Conditioning Treatment and L-O-V-E-D it! I have a bad habit of blow drying and flat ironing my hair almost daily, on top of highlights every six weeks. It's crucial I have a deep conditioning treatment that really works. I've found that most deep conditioning treatments leave my hair just as dry as before using it. This conditioner really left my hair silky soft and smooth - I could definitely tell a difference compared to other store brand items. My hair thanks you!"
-Missy, H-E-B User Experience Designer
"The first time I used the Keratin Heat Protect and the Keratin Infusing Serum I received compliments on how shiny and healthy my hair looked. Ever since, I have been hooked. My hair is medium length so two sprays of heat protect and one pump of serum was enough to have great results that didn't weigh down my hair."
-Jenina, heb.com Online Editor
"My daughter used the TRESemmé items. They left her hair soft and manageable with a light smell. Less oily look and feel compared to what she finds with some other products. Good product for the everyday or every other day use."
-Darrel, H-E-B Beauty Buyer
"The leave in Keratin Heat Protection spray was my favorite (highly recommend if you use heat styling tools!) It was lightweight but felt like it protected my hair from the damaging heat of the blow dryer. The Keratin Infusing Smoothing Serum was also a great product for the price! It made my hair manageable without weighing it down."
-Tracy, H-E-B Beauty Buyer
"I can see a visible improvement in my hair since using the TRESemmé Platinum Strength Heat Protecting Spray and Deep Conditioning Treatment. I noticed a significant improvement in breakage. I color, curl and straighten my hair and am very pleased that my hair seems stronger. My favorite product is the TRESemmé Keratin Smooth Protection Shine Spray and the Keratin Infusing Smoothing Serum. I use the two products when straightening my hair and my hair feels so wonderfully soft it's amazing! The best part though, is when I use the Keratin products I receive comments on how "bright" my hair looks and they want to know what I did to it. I did TRESemmé to it!"
-Kimberly, H-E-B Beauty Advisor
"I love the way the TRESemmé Keratin Smooth styling products work in my hair. I have naturally curly hair, so I constantly fight frizz. I used the Keratin Smooth Keratin Infusing Serum and the Keratin Heat Protect and Shine Spray. The results were amazing! I can wear my hair either curly or straight and the results were the same...no frizz! My hair is soft and shiny! I also love the light fragrance of these products. I will definitely recommend these products to my friends!"
-Amber, H-E-B Associate Beauty Buyer
"All the products in the TRESemmé Platinum Strength collection smell great! The deep conditioning treatment has a thinner consistency than most deep conditioners I use, making it easy to run through my hair and rinse clean. I was happy that it left my hair soft and manageable without any oily residue. The heat protection spray was easy to use since the nozzle sprays at an angle and has great range. It doesn't weigh hair down and helps tame the frizz."
-Nicole, H-E-B Senior Online Content Administrator
"To my surprise I really liked the new Platinum Strength shampoo and conditioner. Smells great, left my hair feeling soft and looking silky. I was super impressed with the Keratin Smooth Serum and Heat protection spray. While my hair was damp I used 2 pumps of the serum (midshaft to ends) and sprayed the heat protection spray all over. It controlled my frizz, added shine, and left my hair looking fabulous! The serum controlled my hair as well as one of my favorite Aveda™ products!"
-Sabrina, H-E-B Beauty Advisor
"TRESemmé Platinum Strength: The conditioning treatment made a big difference after 3 uses. My hair was noticeably softer and even felt more moisturized. I will definitely continue to use this product. I also tested the heat protect because I straighten my hair daily and was very impressed.
TRESemmé Keratin Smooth: Absolutely loved the Keratin Smooth! My hair has always been thick and frizzy but after using this product it minimized my fly aways which made my hair seem lighter and more manageable. I noticed the heat protect seemed to work like a hair spray so if you spray too much it can make your hair feel hard."
-Veronica, H-E-B Advertising Intern
"I really enjoyed this product! I used the TRESemmé deep conditioning treatment. This summer has been pretty rough on my hair, but the deep conditioning treatment had it looking and feeling restored after one use. Softer and much less frizzy."
-Maggie, H-E-B Advertising Intern
"I can honestly say that if a customer who would like to use a Salon High grade quality product without the high end price this is an item I would suggest. Using the Platinum Strength conditioning has improved the softness and strength of my hair along with the heat protect spray. My favorite is the Keratin Smooth Serum. My hair is so soft. The ends of my hair look healthy. I use this product everyday along with the TRESemmé Keratin Smooth Heat Protection spray."
-Lisa, H-E-B Beauty Advisor