Primo Picks are unique, tasty and cool products you may never have heard of or tried before. Look for Primo Picks shelf tags in store. Some supplies are limited, so get them while we got them!
At H-E-B, we pick Texas first. We rounded up our picks from all over the great state of Texas and abroad. You'll find fresh and delicious products made by Texans for Texas like our H-E-B TX Street Eats Twisted Pizzas, Four J Meatball Sauce, Banana Cream Pie and H-E-B Sangria Pure Cane Sugar Soda.