We use sell by dates, use by dates, and expiration dates as a guideline to help you
determine the freshness of perishable products.
But what does all that mean? How can you be sure that a product is fresh, safe, and ready to
eat? To help you understand the difference among these dates, here's a quick explanation of
Sell by date
Indicates how long we display a product on the shelf. To ensure you get the freshest product available, we recommend that you buy perishable items on or before the sell-by date.
Use by date
Indicates the last date recommended for use of the product while it's still at peak quality. The product's quality and freshness is guaranteed only up to that date.
Indicates the last date that the product can be sold. Remember, even if a product date expires during home storage, a product should be safe and of good quality as long as the safe handling and storage instructions printed on the label are followed.