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Ciao Italia

October 1-14: Discover something new and delizioso.

Ciao Italia

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Ciao Italia Sweepstakes

October 1-14: Enter to win great prizes!


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Primo Picks — Great Finds at H-E-B

Primo Picks are unique, tasty and cool products you may never have heard of or tired before. We've searched the world for one-of-a-kind products. Look for Primo Picks shelf tags in store. Some supplies limited, so get them while we got them!

When it comes to Italian fare, there is just so much to amore! With 20 distinct regions, each having their own unique flavors, there is a whole world of culinary creations to explore. So bring your sense of adventure and leave your passport behind as we travel with our taste buds through the Italian countryside. Buon Appetito!

Inspired by Italy. Loved by America.

H-E-B Lasagnas

Our H-E-B Lasagnas combine the rich flavors of Italian food with the bold flavors of American food trends. The hand-made pastas and hand-grated cheeses make them like something out your own cucina. But not like something out of your own cucina, we have a flavor for every family member. Choose from H-E-B Pepperoni Lasagna, Chicken Poblano Lasagna, Vegetable Vodka Sauce and Homestyle Lasagne. Each one feeds a family of 5. Pick up this easy Italian dinner in our frozen aisle.

Pick a Perfetto Pasta Pair

Central Market All Natural Pastas and Pasta 


With four wonderful Central Market All Natural Pastas and five hearty Central Market Taste of Italy Pasta Sauces, it can be overwhelming to decide which pasta goes best with which sauce. So we'd like to share some of our favorite mouthwatering matches. The Armoniche Pasta, pronounced (ar-moh-NEE-Kay) for its harmonica shape, is a cut of pasta that's excellent for holding sauces with its rigid texture. It's the perfect shape for our Alla Norma Pasta Sauce with a blend of tomatoes, roasted eggplant, EVOO, onions and garlic. Another tasty pairing starts with the Porcini Mushroom Pasta Sauce. It matches wonderfully with our Caserecce Pasta. The word Caserecce means "homemade," so we cut this pasta with a bronze die to maintain its authenticity. While these are our favorites, don't just take our word for it. Mix and match any of artisan pastas with savory sauces for a traditional and deliciozo Italian meal.

Don't Leaf it to Chance

H-E-B and Central Market Vinegars

H-E-B and Central Market Vinegars are exclusively made in Italy and bare the authenticity seal of the Protected Geographical Indication from Modena, Italy. Balsamic vinegars are very versatile. They're enjoyed in salads, recipes, used as reductions, drizzled over cheese and even added as subtle flavor to many desserts.

How Do You Balsamic?

The question is, how do you know you're using the vinegar needed for the food you're about to eat? Each of our balsamic vinegars are given a leaf rating by The Leaf System—an independently certified grading system that allows you to identify different qualities of the vinegar, like taste and texture, so you have the right vinegar for the right occasion!

4 leaf logo

4 LEAF - Rich, smooth and full bodied
Ideal for aged cheese, omelets and carpachio

3 leaf logo

3 LEAF - Fruity and intense
Ideal for roasted meat and fish
Delicious in gravies and sauces

2 leaf logo

2 LEAF - Sweet and fruity
Ideal for marinades, grilled foods and steamed veggies

1 leaf logo

1 LEAF - Light and tangy
Ideal for salads, vinaigrettes and everyday use

The Flavors of Fall

Fall Spice Coffee and Pumpkin Muffins

Spice up your morning with an appetizing blend of traditional Fall spices like nutmeg, vanilla and cinnamon, drinking our H-E-B Cafe Olé® Fall Spice Coffee puts the flavors of homemade pumpkin pie right in your coffee mug. It's a great way to celebrate cooler weather without packing in a lot of calories. So, curl up with this special Fall flavor—available for a limited time only!

Our Pumpkin Nut Muffins are made with real Dickinson Pumpkin and topped with plump pecans, these muffins are equally delightful for breakfast or a snack. Find these muffins in our bakery for a powerful, pumpkin punch!

H-E-B Pumpkin Harvest Soup and Central Market 

Taste of Italy Pumpkin Mezze Lune

Satisfy your Fall flavor cravings with H-E-B Pumpkin Harvest Soup—a wonderfully warming soup made with delicious pumpkin, real cream and a hint of cinnamon and nutmeg. Simply heat and serve for a quick and easy meal.

Half-moon in shape, our Central Market Taste of Italy Pumpkin Mezze Lune is stuffed with savory pumpkin filling. It's differente e delizioso and found in our frozen section.

Pumpkin Desserts

To celebrate Fall, we're taking one of our favorite desserts and adding some seasonal flair. Our Pumpkin Tres Leches Cake starts with light and airy sponge cake, then we add real pumpkin and top with delicious pumpkin-spiced whipped cream. It's tres time the yum in our bakery for a limited time.

If you favor sweet pumpkin flavor, H-E-B Creamy Creations® Limited Edition Pumpkin Premium Ice Cream is just the scoop for you. Fresh H-E-B Milk, real dairy cream, pumpkin, nutmeg and spices combine to capture the essence of everything you love about Fall. Smooth and creamy and oh-so-dreamy, it's only available while quantities last.

See More H-E-B Creamy Creations Flavors