Select H-E-B Stores Kick-Off The X Games with giveaways, demos and much much more
SAN ANTONIO, TX (May 5, 2014)
- H-E-B and Axe have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.
Between May 17th and June 1st in San Antonio, Houston and Austin locations (listed below) , consumers will have a chance to watch professional skaters and bikers perform jaw dropping tricks, enjoy listening to music and get free products in the parking lots of H-E-B. The promotion will allow customers to enjoy the festival type atmosphere where they can engage with the athletes, earn a chance to win X Games tickets to the Austin X Games (June 5th-8th), receive free Axe samples and get autographs from past and present X Games athletes.
"Axe continues to support new and innovative promotions at retail and we are thrilled to be partnering with H-E-B on this one of a kind activation" said Daniela Morales, Shopper Marketing at Unilever. "We are happy to provide a truly unique experience for H-E-B customers to drive local engagement to community events, such as the X-Games."
The events are free and are located in San Antonio, Houston and Austin on the following dates:
- San Antonio 5/17 - 6030 Montgomery Road, San Antonio, TX 78239
- San Antonio 5/18 - 6818 South Zarzamora, San Antonio, TX 78224
- Houston 5/24 - 9503 Jones Road, Houston, TX 77065
- Austin 5/31 - 500 Canyon Ridge Drive, Austin, TX 78753
- Austin 6/1 - 2800 E. Whitestone Blvd., Cedar Park, TX 78613
The promotion also backs H-E-B's commitment of giving back to the community. H-E-B is committed to supporting local neighborhoods and provides high quality fresh foods and a wide assortment of grocery staples to local families. As a part of this promotion, H-E-B & Axe are launching an Indiegogo campaign to help support Operation Homefront, a national nonprofit organization that supports families of service members and wounded warriors. Supporters can go to this link to bid on extreme athlete goods and VIP experiences while helping support the distribution of care packages to Operation Homefront. Digital and mobile solution company, CausePlay, is executing the campaign.
"Operation Homefront is excited to partner with Axe and H-E-B to get some great products to our service members," said Liza Watts, Director of Corporate Relations for Operation Homefront. "The X-Games promotions at local H-E-B stores are going to be a blast, and will give us a wonderful chance to engage with extreme sports fans who want to support our military families."
For more information, please visit www.heb.com/xgames