H-E-B donates $50,000 to the American Red Cross and launches in-store tear pad campaign for customers to donate to relief efforts
AUSTIN, TX (May 16, 2013) - Today, H-E-B is donating $50,000 to the American Red Cross and will begin accepting customer donations for the victims of the recent tornadoes which devastated areas of North Texas. H-E-B is also providing aid in response to the devastation with gift cards and meals to churches, first responders and affected families.
The campaign offers H-E-B customers an opportunity to join H-E-B's aid by adding a donation in increments of $1, $3, or $5 to their total grocery bill. Customers may elect to donate multiple increments if they wish and no purchase is necessary to make a donation.
H-E-B has assessed the needs in each of the communities affected by the tornadoes, and is working to ensure that families and local churches are provided with the meals, water, financial resources and volunteers that are needed to aid recovery. In both Cleburne and Granbury, H-E-B stores are preparing home cleaning kits to provide affected families with much-needed supplies. H-E-B also donated 20 pallets of food to the Tarrant County Area Food Bank, in response to an anticipated need.
The H-E-B parking lot in Cleburne was utilized as a command center for the Cleburne Fire Department, and H-E-B partners served breakfast to firemen and other first responders Thursday morning. Additionally, H-E-B has been working alongside the Salvation Army and American Red Cross to deliver water, fruit and snacks to the Cleburne Civic Center and meals to the Christ Community Church for impacted families. H-E-B will plan to continue to donate food to first responders and the local community as needed.
In Granbury, the H-E-B has been working alongside the American Red Cross to assess needs and provide support, and immediately converted their store's community room to a disaster recovery room for victims of the disaster. Here families are provided with a resting area compete with meals and other refreshments as well as cell phone charging stations to aid in their recovery. H-E-B also donated $500 worth of food to local churches and hospitals to aid the community.
All H-E-B stores in North Texas are providing partners (employees) as needed to aid as volunteers in the relief efforts.
"We are committed to providing assistance during this time of crisis as many of our neighbors face loss and uncertainty due to the recent tornadoes," said Winell Herron, group vice president of public affairs, diversity and environmental affairs for H-E-B. "It is our hope that H-E-B's donations, along with our loyal customers' support, will help ease the recovery of our displaced neighbors."
Providing aid in times of need is the cornerstone of H-E-B's Helping Here philosophy, which promises to stand by communities during times of crisis. For more than 100 years, the company has demonstrated its commitment to communities in crisis by donating financial support, emergency supplies, drinking water and food, as well as providing efficient ways for customers to assist those affected by disaster.
H-E-B, with sales of more than $19.4 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities.