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Frequently Asked Questions

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Have questions about your Valued Partner Perks Card? Take a look at these frequently asked questions. If you still can't find the answers you need, please contact us.

Question: What products are included in the discount?

Answer:

Grocery:

• All H-E-B brand products (Ex. H-E-B Ketchup)
• All H-E-B with sub-brand products (Ex. H-E-B Creamy Creations)
• All Hill Country Fare brand products (Ex. Hill Country Fare Cola)
• All Central Market and Central Market Organics (Ex. Central Market Organics Italian Soda)
• All H-E-Buddy brand products (Ex. H-E-Buddy Honey Graham Crackers)
• All EconoMax brand products (Ex. EconoMax Bath Tissue)

Produce:

• All H-E-B brand products (Ex. H-E-B Pomegranate Juice)
• All H-E-B with sub-brand products (Ex. H-E-B Fresh Lasting Avocados)
• All Central Market and Central Market Organics (Ex. Central Market Organics Salad Blends)
• All H-E-Buddy brand products (Ex. H-E-Buddy Sliced Apples)
• Does not include any random weight products packed with a scale label

General Merchandise:

• Many brands exclusive to H-E-B including GTC, DiningStyle, Chef Style, Texas Style, Texas Girl, EXLR8, Funderful, All About U, Holiday Market and Sear N Smoke.
• All H-E-B brand products (Ex. H-E-B AAA batteries)
• All H-E-B with sub-brand products (Ex. H-E-B Kitchen & Table)
• All Hill Country Fare brand products (Ex. Hill Country Fare Dog Food)
• All H-E-Buddy brand products (Ex. H-E-Buddy Safety Scissors)
• All EconoMax brand products (Ex. Economax Cleaning Supplies)

Texas Backyard:

• All H-E-B brand products (Ex: H-E-B deluxe bypass pruner)
• All H-E-B with sub-brand products (Ex: H-E-B Texas Backyard Optimal outdoor potting mix)

Bakery:

• Items labeled H-E-B Fresh Bakery (Ex: Glazed Donuts, Muffins, French Bread and Tortillas)

Market, Deli, Prepared Foods and Seafood:

• All H-E-B brand products (Ex: H-E-B Baby Swiss Cheese or H-E-B Bacon)
• All H-E-B with sub-brand products (Ex: H-E-B Fully Cooked Burgers, H-E-B Chef Prepared Rotisserie Chicken or H-E-B Prime 1 Beef)
• All Hill Country Fare brand products (Ex: Hill Country Fare Smoked Sausages)
• All Central Market and Central Market Organics products (Ex: Central Market All-Natural Bacon or Central Market All-Natural Ham from the deli service case)
• All H-E-Buddy brand products (Ex: H-E-Buddy Dino Nuggets)
• All EconoMax brand products (Ex: EconoMax Bacon)
• Central Market Café on the Run products and Deli Prepared Foods (Ex: Pizza, Rotisserie Chicken)
• Any random weight products that are clearly identified with H-E-B (Ex: H-E-B Seasoned Fajitas), H-E-B with sub-brand (Ex: H-E-B Natural Chicken Breasts) or Hill Country Fare brand (Ex: Hill Country Fare Cooked Ham from the deli service case)
• Does not include other random weight products packed with a scale label

Floral:

• All H-E-B Just Cut brand products (Ex: H-E-B Just Cut Roses)
• All H-E-B Blooms brand products (Ex: H-E-B Blooms Orchids)

Drugstore and Pharmacy:

• All H-E-B with sub-brand products (Ex: H-E-B Baby Diapers or H-E-B Solutions Sunscreen Lotion)
• All Hill Country Fare brand products (Ex: Hill Country Fare Mouth-Rinse)
• All Hill Country Essentials brand products (Ex: Hill Country Essentials Daily Moisture)
• All Central Market and Central Market Organics products (Ex: Central Market Vitamins)
• All H-E-Buddy brand products (Ex: H-E-Buddy Mouth-Rinse)