All heb.com
  • All heb.com
  • Products Only
  • Recipes Only

Here's to Your Health

We've created H-E-B foods to fit your healthy lifestyle

Here's to Health

Eat Healthy


Have a Question?

We may already have the answer in our FAQs.

Have a Question

View FAQs

Sell By, Use By Dates

The use-by date is the last date recommended to use product at peak quality.

We use sell by dates, use by dates, and expiration dates as a guideline to help you determine the freshness of perishable products.

But what does all that mean? How can you be sure that a product is fresh, safe, and ready to eat? To help you understand the difference among these dates, here's a quick explanation of their meaning.

Sell by date

Indicates how long we display a product on the shelf. To ensure you get the freshest product available, we recommend that you buy perishable items on or before the sell-by date.

Use by date

Indicates the last date recommended for use of the product while it's still at peak quality. The product's quality and freshness is guaranteed only up to that date.

Expiration date

Indicates the last date that the product can be sold. Remember, even if a product date expires during home storage, a product should be safe and of good quality as long as the safe handling and storage instructions printed on the label are followed.


Related Articles

Herbs, Spices & Condiments Pack a Safe Lunch Storing Chicken
Storing Nuts & Seeds Tips for Freezing Fish