Easy Shopping
for your Dietary Needs

We know nutritional and dietary needs can vary, so we've developed foods to help keep you and your family at your best.
Our H-E-B Brand and Hill Country Fare Brand foods include a variety of options that are gluten free, lactose free, natural, vegetarian, whole grain, reduced calories and controlled portions. Now you can find the tasty options right for you.
Like our Fully Fit™ line. We want to make shopping easy, so we've placed icons right on the packaging to identify these foods.


Just look for the icons that are right for you:


Gluten Free Gluten Free
The brown gluten-free icon means you can trust that these foods contain no wheat, barley, rye, triticale or any Triticum species such as spelt or Kamut. Residual gluten must be less than 20 pp to meet our gluten free standard.
See our list of gluten-free foods.
Lactose Free Lactose Free
Look for the blue lactose-free icon for foods with ingredients that don't contain lactose, the naturally occurring sugar found in milk. Our one-of-a-kind H-E-B MooTopia® Milk is a house favorite of the lactose-free line. It's delicious and has 50% more protein and 45% less sugar than ordinary whole milk. It's real milk only better!®
Natural Natural
Our foods with the gold natural icon like our H-E-B Ketchup, H-E-B Sea Salt Pita Chips and H-E-B Freeze Dried Fruit Fuji Apples have no artificial flavorings colors, additives or preservatives. They also contain no hydrogenated oils, partially hydrogenated oils or modified starches.
Vegetarian Vegetarian
For foods like H-E-B Hummus and H-E-B Soymilk that contain no meat or meat by-products, look for the green vegetarian icon.
Weight Management/Reduced Calorie Weight Management/Reduced Calorie
The teal weight management icon identifies foods with good portion control and established calorie limits, while delivering meaningful nutrition. Look for these tasty options to help you maintain a healthy weight: H-E-B Lean Classic Selections® Frozen Entrees in a variety of flavors, H-E-B 100 Calorie Packs Texas Tasters® Crackers and H-E-B Creamy Creations® Low Fat Sandwiches.
Whole Grain Whole Grain
For foods rich in whole grains like our H-E-B Bite Size Frosted Shredded Wheat Cereal, we have three levels of identifiers, so you can be sure you're getting what you want. Each icon is a light brown.
  • 100% Whole Grain All grain ingredients are whole. No refined grains, 100% whole grain. No added fiber to achieve whole-grain claim.
  • Made with 100% Whole Grain 100% whole grain, no refined grains for grain based ingredients. Greater than 5 grams per serving of whole grains. No added fiber to achieve whole-grain claim.
  • Made with Whole Grain Greater than 5 grams per serving of whole grains. May include refined grains. No added fiber to achieve whole-grain claim.

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Healthy Food for Kids

H-E-Buddy foods are never a source of empty calories. We have strict nutritional standards.

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