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H-E-Buddy Foods

H-E-Buddy foods are never a source of empty calories. We have strict nutritional standards.

Healthy Kids

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H-E-B Fully Fit Foods

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Created with your health in mind, the H-E-B Brand Fully Fit™ line of foods brings you healthy meal starters, snacks, cereals, desserts and more. Just look for the purple Fully Fit icon on H-E-B Brand foods. The color-coded guide will clearly identify important nutritional information such as:


  • Low calories
  • Reduced fat or fat free
  • Reduced, saturated and trans fat
  • Low cholesterol
  • Reduced sodium
  • Reduced sugar or sugar free
  • Excellent source of protein
  • Total number of carbs
  • Excellent source of minerals
  • Excellent source of vitamins
  • Excellent source of dietary fiber
  • Excellent source of omega-3 and fatty acids

When you select a Fully Fit food you can be confident that it's nutritionally holistic, bringing you an exceptional taste without sacrificing what your body needs. Pick up some today to fit your healthy lifestyle.


Look for some of these foods in our Fully Fit line:

  • Meats: H-E-B Fully Fit Deli Meats, H-E-B Fully Cooked Reduced Sodium Chicken Breasts, H-E-B Fully Cooked Lean Burgers and more
  • Cereals: H-E-B Fully Fit Cereals include H-E-B Active® Probiotic Cereals, H-E-B Multi-Fit Flakes, H-E-B Honey Nut Squares, H-E-B Special Flakes and more
  • Breads: H-E-B Bake Shop® Light Honey Wheat Bread and H-E-B Bake Shop Light Wheat Bread. They're delivered fresh daily!
  • Snacks: H-E-B Pita Chips in assorted flavors, H-E-B Freeze Dried Fruit Fuji Apples, H-E-B Snax Healthy Crunch™ Trail Mix, H-E-B Flatbread Crackers
  • Desserts: H-E-B Creamy Creations® No Sugar Added Fruit Bars in assorted flavors