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Healthy at H-E-B
At H-E-B, we're passionate about developing delicious foods that fit your healthy lifestyle. That's why we've selected products within our H-E-B family of brands to feature special icons. It's now easier to find foods with the nutritional requirements you're looking for, like gluten free, less sodium and reduced calories. It's part of our commitment to your health, wellness and good living. And for nutritious foods that moms trust and kids love, our exclusive H-E-Buddy Brand delivers healthy snacks, drinks and meals that are never a source of empty calories.
Fit and full of flavor
You don't have to give up great taste. Simply look for our Fully Fit icon on H-E-B Brand products. We have many delicious choices that meet your nutritional requirements. To identify the nutritional features important to you, use the color-coded guide on our packaging.
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Dietary choices clearly identified
Now it's easier to find the products that support your special dietary needs. Look for H-E-B and Hill Country Fare foods with our dietary icons. For example, our Weight Management icon labels foods with reduced calories, less sodium, and no trans fats.
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Healthy at H-E-B
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Healthy Food for Kids
H-E-Buddy foods are never a source of empty calories. We have strict nutritional standards.
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