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Keep the Coffee Flowing

Schedule automatic shipments with our Cafe Olé Coffee Club.

Cafe Ole

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Part of the Community

See how community involvement is integral to everything we do.


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What's on Sale?

Scan the ads and save big on your next shopping trip.

What's on Sale

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Our Family of Brands

Our Brands

At H-E-B we make sure you can give your family the best—without spending too much. That's why we guarantee the quality of our products. If you're not 100% satisfied, we'll cheerfully refund your money. It's another way that no store does more to satisfy both your taste buds and your wallet.



Our namesake products—Made for the love of Texans™.

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H-E-B Organics

H-E-B Organics

Now there are even more H-E-B Organics choices available.

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Hill Country Fare and
Hill Country Essentials

Our Brands - HCF and HCE

Foods and personal care products—All at savings you feel good about™.

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Central Market


Created for foodies by foodies. Inspire your taste for life™.

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Growing healthy little Texans™ with food and fun.

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New Products

New Products

Preview exciting new releases from our family of brands.

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Dietary choices clearly identified

Dietary Icons

Now it's easier to find the products that support your special dietary needs. Look for H-E-B and Hill Country Fare foods with our dietary icons.

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