What's new and available at HEB.
Satisfy your craving with a new line of candy bars exclusively at H-E-B.
Kick start your day with new H-E-B Cereals.
Crafted the authentic way right here in Texas.
Introducing H-E-B It's Juice! Fill your glass with delicious 100% fruit juice.
Delight your senses with our new line of H-E-B My Cup of Tea blends.
Sodas made with pure cane sugar and no high fructose corn syrup.
Take home nine delicious ready-to-bake breads from the H-E-B Bakery.
Enjoy a warm bowl of ready-to-serve H-E-B Soups made for Texas taste buds.
Create a fiesta in your kitchen with our line of Mexican-inspired cookware.
H-E-B Cooking Connection Chefs designed the ultimate cookware for your kitchen.
We're so confident in the cleaning power of Bravo Plus, we want you to put it to the test.
You can now enjoy H-E-B Cafe Olé coffee from your single cup coffee maker.
Real flavor. Real love. Get tails waggin' with the new H-E-B Dog Treats.
Grill like a champion with H-E-B Grand Champion Charcoal Briquets.
Our new line of affordable herbal supplements.
Try Our Finest™ Bath Tissue, made with the same Thru-Air Dried technology as Charmin!
Inspire your Texas girl with our collection of Texas Girl Dolls available only at H-E-B.