What's new and available at HEB.
Satisfy your craving with a new line of candy bars exclusively at H-E-B.
Kick start your day with new H-E-B Cereals.
Crafted the authentic way right here in Texas.
Introducing H-E-B It's Juice! Fill your glass with delicious 100% fruit juice.
Delight your senses with our new line of H-E-B My Cup of Tea blends.
Sodas made with pure cane sugar and no high fructose corn syrup.
Take home nine delicious ready-to-bake breads from the H-E-B Bakery.
Enjoy a warm bowl of ready-to-serve H-E-B Soups made for Texas taste buds.
Create a fiesta in your kitchen with our line of Mexican-inspired cookware.
We're so confident in the cleaning power of Bravo Plus, we want you to put it to the test.
You can now enjoy H-E-B Cafe Olé coffee from your single cup coffee maker.
Real flavor. Real love. Get tails waggin' with the new H-E-B Dog Treats.
Grill like a champion with H-E-B Grand Champion Charcoal Briquets.
Our new line of affordable herbal supplements.
Try Our Finest™ Bath Tissue, made with the same Thru-Air Dried technology as Charmin!
Inspire your Texas girl with our collection of Texas Girl Dolls available only at H-E-B.
Kids love brushing with H-E-Buddy® Toothpaste and Toothbrushes.