H-E-B - Here Everything's Better    
spacerspacer Home    Store Locator    Weekly Ad    Gift Cards    Careersspacer
Celebrations spacer
Oktoberfest: Reason to Celebrate
Fondly called "Wiesn" (which means "meadow") by local Bavarians, the German tradition of Oktoberfest started with a wedding party in October of 1810. The wedding was that of Crown Prince Ludwig (later known as King Ludwig I) and Princess Therese of Saxony-Hildburghausen, who graciously invited the citizens of Munich to join in the wedding reception celebration at Theresienwiese (Meadow of Therese).

German sausagespacerIt was a rousing success, lasting an impressive 16 days, and inspired the idea to repeat a similar festival at the same time the following year.

Back then, the population of Munich was nearly 100,000. Today, Oktoberfest attracts well over 6 million partygoers to the city, earning its title as the world's largest public festival. The celebration officially starts at 12-noon on the opening Wiesn-Saturday, when Munich's mayor taps the first keg with a bronze spigot and calls out "O'zapft is'!" (the keg has been tapped). From that point on, the party goes into full swing.

In 2003, it's estimated that from September 20th through October 5th, Munich festival goers will consume more than five million liters of beer, 600,000 chickens and over 400,000 sausages in "beer tents," sponsored by regional breweries and restaurants. Beer, the festival's most fabled refreshment, is served up by six select breweries, five of which are available in the United States (Lowenbrau, Spaten, Paulaner, Hacker-Pschorr and Hofbrau).

To host your own Oktoberfest celebration, serve the traditional pretzels and mustard alongside authentic German grilled sausages, imported German beer such as Pils or Hefeweizen, and a selection of quality German cheeses. And be sure to stop by your local H-E-B for all your supplies.

Most importantly, remember to say, "Prost!" or "Cheers!" to the couple that started it all!

spacer
spacer
Sandwich Chart
Brown bagging's a breeze with this handy chart to post on pantry or fridge.

A Pretty Palate
Color your menu with 5 a day the easy way.

Sunless Shimmer
Capture the glow of summer all year round with beautiful bronzers.

Sign up for Online Services

spacer
spacer
Careers    H-E-Buddy    Central Market    
H-E-B Mexico   H-E-B Suppliers   Partner Self-Service

     Home | Contact Us | Privacy Policy | Site Map | Help

     Copyright 2001-2008, H-E-B

spacer

spacer