H-E-B’S “TREES FOR TEXAS”
ENVIRONMENTAL CONSERVATION INITIATIVE TAKES ROOT

H-E-B Announces Selected Educators, Schools to Receive
Environmental Software as Part of Celebration 100 Campaign

H-E-B Announces Selected Educators, Schools to Receive Environmental Software as Part of Celebration 100 Campaign

SAN ANTONIO, Texas - Nov. 10, 2004 - H-E-B is proud to announce the teachers and 40 schools that have been selected to each receive environmental-based educational software, curriculum training and historic tree saplings through the H-E-B "Trees for Texas" initiative. The initiative is part of the company's yearlong Centennial Celebration campaign.

"Like our annual Excellence in Education awards, H-E-B received numerous applications from strong candidates for the "Trees for Texas" education grants," said Susan Ghertner, H-E-B Manager of Environmental Affairs. "This program gives teachers a unique opportunity to educate their students about the value of trees to their community and to plant a little bit of Texas history."

In September, sixth- through eighth-grade educators applied for a grant to receive ESRI's Geographic Information Systems (GIS) and American Forests' CITYgreen software with training to teach students about the environmental importance of trees. Each software and curriculum package is valued at approximately $2,000. Selected schools will also receive five historic tree saplings to be planted on their campuses or in the local community.

"The Trees for Texas initiative serves as a strong symbol of H-E-B's deep Texas roots and our future growth," said Celebration 100 Project Director Kate Rogers. "This program also allows us to address two important elements of our Helping Here program at once -- education and the environment."

For 100 years, H-E-B has been an innovative retailer. Known for its fresh food, quality products and convenient services, H-E-B strives to provide the best customer experience at the lowest prices. Based in San Antonio, H-E-B proudly employs over 56,000 Partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information about H-E-B and its Centennial celebration, please visit www.heb.com.

American Forests (www.americanforests.com) is the nation's oldest non-profit citizens' conservation organization. As a part of its "Global ReLeaf" reforestation project, American Forests will plant 4,000 trees in honor of the selected schools in one or more of Texas' "Global ReLeaf" Projects.

The schools that will receive the H-E-B Trees for Texas educational grants are:

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